Facebook Pixel is a piece of code that you can place on your website to report conversions, build audiences and get rich insights into your website analytics. There are two ways to create FB Pixel, you can use either of them:
- You can set up FB Pixel using your Ads Manager, which can be accessed through your FB personal account. But please note, that ad accounts are limited to creating one pixel only.
- Alternatively, Pixel can be set up in Business Manager. You may need to set up Business Manager if you are an agency representing another business, or you want to share access to your product catalog with people on your ad account. Besides, it is important to upgrade to business account to be able to have multiple pixels for your websites (up to 10 additional pixels).
SETTING UP FB PIXEL VIA ADS MANAGER
You can access your Ads account from your personal page by clicking the down arrow at the top panel => Create Ads.
You will be redirected to your Ads Manager. Click Close at the bottom of the page to continue.
Choose Pixels in the top menu.
Click Create a Pixel to continue.
Change your Pixel name if necessary and click Create.
To install your pixel code on your website, select the second option – Manually install the code yourself.
Click the toggle icon next to an event you'd like to track. Learn more how to set up Pixel events.
Copy the entire pixel code and paste it in the website header (if you do not have FB Business add-on installed).
In the third step you can send test traffic to your website to check the status of your pixel. To review and troubleshoot individual pages and make sure your events are firing correctly you may install the Pixel Helper for Google Chrome. For further guidance on how to confirm that your FB Pixel is working properly visit this link. Click Continue.
SETTING UP FB PIXEL VIA BUSINESS MANAGER
To get started, log in to your FB Business Manager account. If you do not have one yet, go to https://business.facebook.com/ To create an account, log in to your FB account, click Create Account, enter your name and business email.
Go to Business Settings and create a Facebook Pixel:
Copy the entire code and add it to your website header.
Check these guides to learn more.
P.S. Instead of setting up FB Pixel events in your FB account you can just paste your Pixel ID in the FB Business add-on settings. The add-on allows you to track 6 events Consider referring to this article for further guidance.